How The NHL, Texas Rangers and NTT IndyCar are Using Data-Analytics to Improve the Sports Experience

How The NHL, Texas Rangers and NTT IndyCar are Using Data-Analytics to Improve the Sports Experience It’s no secret that data analytics has revolutionized the way we experience sports. In the context of sports venues, data analytics can be used to improve everything from security to concessions to fan experience. By understanding how fans move […]
3 Data Analytic Tools To Help Your Business Grow

3 Data Analytic Tools To Help Your Business Grow If you want to be successful in business, it pays to “follow the data.” In other words, you need to understand what your customers are saying and how they’re acting. But how can you do that? The answer is simple: by using data analytics. Data analytics […]
Tracer Acquires Mad Power Technologies, Going Crazy with AI and Data Science

Tracer Acquires Mad Power Technologies, Going Crazy with AI and Data Science If you thought Tracer was crazy before, just wait until now! The company has recently acquired Mad Power Technologies, an artificial intelligence and data science organization, to establish a Center of Excellence (CoE). As part of the acquisition announcement, Tracer also stated that […]